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home | Sales Team Structure
 

How to Build a Predictable, Repeatable Sales Culture

Consistency is critical to building an effective sales culture for the following reasons:

  • If every salesperson has his or her own approach to selling your company's products and services, it is difficult to replicate successes.

  • If all of the members of a sales team follow the same predictable, repeatable sales processes (with some allowances for individual selling styles), it is much easier to scale the sales team.

  • If all of the members of a sales team follow the same predictable, repeatable sales processes, new salespeople consistently hear the same message from both management and other salespeople: "This is how we sell here at (company name)".

  • If your company provides a predictable, repeatable buying experience to customers, it motivates them to continue buying from your company.

The resources provided in this section will help you design and implement predictable, repeatable sales processes in your company's sales team.

Sales Territory Management: How to Define Sales Territories
by Alan Rigg
Sales Territory Management: How to Define Sales Territories

This article explores several of the most common ways to define sales territories.



. . .
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Maximize Your Sales by Minimizing "Windshield Time"
by Alan Rigg
Maximize Your Sales by Minimizing "Windshield Time"

This article explains how minimizing "windshield time" can help you make maximum use of your only inventory - time!

. . .
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Increase Close Rates and Customer Retention by Adding Quantified Impact Information to Testimonials
by Alan Rigg
Increase Close Rates and Customer Retention by Adding Quantified Impact Information to Testimonials

Customer testimonials can be tremendous sales closing aids. If the testimonials include specific quantified impacts, they are even more effective in helping salespeople close business.



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How to Stop Wasting Expensive Technical Resources
by Alan Rigg
How to Stop Wasting Expensive Technical Resources

Do your company's salespeople have unlimited access to your company's technical resources? Do they take technical experts with them to first meetings with prospects? Does your management team make conscious decisions to allocate technical resources to opportunities, or do salespeople make those decisions on their own?

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Strategic Selling: How to Sell Strategically
by Alan Rigg
Strategic Selling: How to Sell Strategically

If you want to maximize your sales performance, take a strategic approach to selling. After all, wouldn't you agree that "the 80/20 rule" applies to customers, where approximately 20 percent of customers produce approximately 80 percent of sales?

. . .
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Sales Territory Management: How to Prioritize Your Activities to Produce Maximum Results
by Alan Rigg
Sales Territory Management: How to Prioritize Your Activities to Produce Maximum Results

How you prioritize your sales territory management activities depends upon whether you are managing a territory that has existing customers, or whether you are building your customer base from scratch.

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Sales Team Structure: How Relationship Preferences and Selling Styles Impact Sales Performance
by Alan Rigg
Sales Team Structure: How Relationship Preferences and Selling Styles Impact Sales Performance

If you assign each salesperson responsibilities that fit with their relationship preferences and selling styles, you should maximize the return you receive on your sales team investment.

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Sales Team Structure: Maximize Sales ROI by Assigning Tasks to the Lowest-Cost Resource
by Alan Rigg
Sales Team Structure: Maximize Sales ROI by Assigning Tasks to the Lowest-Cost Resource

Quality salespeople are a relatively expensive resource. Yet, many companies ask their salespeople to perform administrative tasks that could easily be handled by $8 to $10 per hour administrative employees. Why does this happen?

. . .
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