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Sales Team Structure
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How to Structure Your Sales Team to Create a Predictable, Repeatable Sales Culture
Consistency is critical to building an effective sales culture for the following reasons:
- If every salesperson has his or her own approach to selling your company's products and services, it is difficult to replicate successes.
- If all of the members of a sales team follow the same predictable, repeatable sales processes (with some allowances for individual selling styles), it is much easier to scale the sales team.
- If all of the members of a sales team follow the same predictable, repeatable sales processes, new salespeople consistently hear the same message from both management and other salespeople: "This is how we sell here at (company name)".
- If your company provides a predictable, repeatable buying experience to customers, it motivates them to continue buying from your company.
The resources provided in this section will help you decide how to structure your sales team, define sales territories and implement predictable, repeatable sales processes.
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How to Stop Wasting Expensive Technical Resources
by Alan Rigg
Do your company's salespeople have unlimited access to your company's technical resources? Do they take technical experts with them to first meetings with prospects? Does your management team make conscious decisions to allocate technical resources to opportunities, or do salespeople make those decisions on their own? . . .
keep reading
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Strategic Selling: How to Sell Strategically
by Alan Rigg
If you want to maximize your sales performance, take a strategic approach to selling. After all, wouldn't you agree that "the 80/20 rule" applies to customers, where approximately 20 percent of customers produce approximately 80 percent of sales? . . .
keep reading
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