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Activity Inspection
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Sales Activity Inspection and Sales Opportunity Pipeline Management
Your company bases very important decisions on its sales opportunity pipeline.
Examples include:
- Employee headcount
- Inventory levels
- Marketing investments
If sales forecasts and opportunity pipelines are inaccurate, or if opportunities do not close in predictable time frames, it can wreak havoc on vital financial measurements such as revenue, profit, and cash flow. This makes maximizing the accuracy of sales forecasts and opportunity pipelines critical to your company's success!
So, what do you do when sales forecasts and opportunity pipelines are inaccurate, or if opportunities do not close in predictable time frames? What do you do when a salesperson shows some flashes of ability, but their performance is not consistent? How do you determine what the problem(s) might be? For that matter, how do you determine whether a brand new salesperson is performing enough of the right activities to meet their 30, 60 and 90 day performance goals?
To answer these questions, you need to inspect your salespeople's activities. Activity inspection provides an "early warning system" for many sales performance problems. Plus, when activity is inspected regularly and consistently, it helps create and reinforce your company's sales culture.
The resources in this section will show you how to inspect your salespeople's activities, forecasts and opportunity pipelines to maximize their chances of consistently achieving their sales targets.
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