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home | Sales Training/Coaching
 

Sales Training, Coaching and Mentoring

One clear priority when working with both new and existing salespeople is training them to sell your company's products and services.

One desirable outcome of such training is for the salespeople to become productive quickly. Unfortunately, many sales training programs fail miserably at accomplishing this goal!

What constitutes failure in a sales training program? A training program is considered a failure if the salespeople that complete the program are unable to integrate the concepts taught during the program into their day-to-day selling activities. This definition applies equally well to all types of sales training, whether it is sales skills training, product or service training, or something else.

The resources in this section will help you design sales training, coaching and mentoring programs that generate desired results within desired time frames.

How to Improve Your Own Sales Performance and Your Sales Team's Performance
by Alan Rigg
How to Improve Your Own Sales Performance and Your Sales Team's Performance

If you want to improve sales performance (either your own sales performance or your sales team's performance) start by taking a close look at what you (or your salespeople) do and how you (or your salespeople) do it.

. . .
keep reading
Article Excerpt: Powerful Observation Techniques to Better Coach Your Team to Excel
by Keith Rosen
Article Excerpt: Powerful Observation Techniques to Better Coach Your Team to Excel

Many managers are too focused on what their people are not doing or what is not working instead of what is working. Because of this, they don't reinforce the positive behavior they want their team to continue engaging in.

. . .
keep reading
SPECIAL REPORT: Why Most Sales Training Programs Fail
by Alan Rigg
SPECIAL REPORT: Why Most Sales Training Programs Fail

There are four primary reasons why sales training programs fail. This special report explains each reason and tells you how to overcome them.

. . .
keep reading
Is Sales Really a Numbers Game?
by Ari Galper
Is Sales Really a Numbers Game?

The whole idea of the old numbers game is that if you spend enough time "dialing for dollars" you're bound to make the occasional sale. The wakeup call here is that it isn't about how many sales you're making with the numbers game, but how many you're losing.

. . .
keep reading
Sales Training: How to Help Salespeople "Get Dangerous Quickly" With New Products and Services
by Alan Rigg
Sales Training: How to Help Salespeople "Get Dangerous Quickly" With New Products and Services

If you want to produce rapid sales results, redesign your product and service training curriculums to help your salespeople "get dangerous quickly." This article tells you how to do it.

. . .
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Why Most Sales Training Programs Fail
by Alan Rigg
Why Most Sales Training Programs Fail

When companies invest in sales training, the desired outcome is usually a change in how their salespeople do their work... in other words, a change to the salespeople's behavior. Unfortunately, most sales training programs are not designed to accomplish behavioral change. As a result, companies do not receive the desired return on investment!

. . .
keep reading
How to Maximize Sales by Changing Your Product/Service Training Focus
by Alan Rigg
How to Maximize Sales by Changing Your Product/Service Training Focus

When your company introduces a new product or service, you make a pretty sizeable investment to train your salespeople to sell the new product or service, right? Doesn't it drive you crazy when only a fraction of your salespeople actually sell the new product or service?

. . .
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