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Sales Training/Coaching
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Sales Training, Coaching and Mentoring
One clear priority when working with both new and existing salespeople is training them to sell your company's products and services. One desirable outcome of such training is for the salespeople to become productive quickly. Unfortunately, many sales training programs fail miserably at accomplishing this goal! What constitutes failure in a sales training program? A training program is considered a failure if the salespeople that complete the program are unable to integrate the concepts taught during the program into their day-to-day selling activities. This definition applies equally well to all types of sales training, whether it is sales skills training, product or service training, or something else. The resources in this section will help you design sales training, coaching and mentoring programs that generate desired results within desired time frames.
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