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Other Sales Concepts, Tools and Techniques
This section contains sales-related resources that don't fit into the other "Selling" departments.
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Stealing Business From the Competition
by Art Sobczak
The best approach to win business from a competitor is to engage the prospect in a two-way conversation. You see, prospects often say "I'm happy with my supplier," because it's an easy way to get rid of a salesperson. Jumping into a pitch at this point not only falls on deaf ears, it's unwise because you don't yet know anything about them. . . .
keep reading
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Body Language Predicts Success or Failure of Sales Pitch
by Jeanette Nyden, JD
Researches at MIT's Media Lab found that body language, vocal pattern and vocal pitch are so critical to human trust that researchers could predict the success of a sales pitch by reading body language alone. They didn't even have to hear the content of the pitch! . . .
keep reading
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Why Big Companies Don't Do Business With You
by Barbara Weaver Smith
"Whales" (big company prospects) are afraid of smaller companies; they feel safer with other big companies like themselves. So the key is to allay their fears by controlling the "aperture of perception" - show them many signs that look like, sound like, and feel like "big." This article will show you how to do it. . . .
keep reading
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Sell More by Offering Multiple Options
Alan Rigg
When all you offer is a "take it or leave it" proposition, some number of people will inevitably choose to "leave it." On the other hand, when you offer several viable options for people to choose from, they are much more likely to choose to buy from you! . . .
keep reading
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Find Your Sales Bliss
by Steve McCann
Many salespeople let their production (the destination) dictate their job satisfaction instead of letting their daily activities (the journey) provide them with the purpose and fulfillment they seek. It's a trap that causes inconsistent production, sporadic motivation and in the end - burnout! So what's the solution to creating a long-term, successful sales career? The answer is to live your BLISS! . . .
keep reading
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How Positive Thinking Can Destroy Your Sales Career
by Alan Rigg
A certain amount of optimism is required to survive the rigors of the sales profession. Where we run into trouble is when we look at our sales opportunities through "rose colored glasses." This can cause us to waste enormous amounts of time and effort on opportunities that, when viewed realistically, have little chance of ever closing. . . .
keep reading
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Sales Lessons You Can Learn From a House Move
by Alan Rigg
My wife and I recently moved to a new house. As we planned and executed the move, I couldn't help noticing striking similarities between the activities involved in managing a successful move and the activities involved in selling. Read on for the sales lessons that can be learned from a successful house move. . . .
keep reading
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Sometimes You've Just Gotta FIRE a Customer
by Perry Marshall
A few weeks ago I told a story about decisively firing a belligerent, snarky customer. You wouldn't believe the outpouring of response I got - our email was jammed with literally hundreds of replies. (And a lot of love from people who suddenly realize they're letting one bad customer destroy their whole business!) . . .
keep reading
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How Emotion Impacts Sales Success
by Alan Rigg
Do you have trouble convincing prospects to make the time to speak with you? Is your sales opportunity pipeline full of stalled opportunities? Do you find it difficult to close sales? Each of these challenges can result from a single flaw in the sales process - failure to engage your prospects' emotions. . . .
keep reading
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