This video explores key reasons why demonstrations and presentations fail to produce orders and how to structure demonstrations and presentations to advance the sales cycle toward closure.

Just like actors, even the best, most experienced salespeople benefit from coaching and polishing from an expert speech coach and sales trainer. Here are the 12 most common mistakes that my sales clients are making at the beginning of our coaching sessions. By the time we're through, they've learned how to avoid them.

By listening to Bonnie's interview you will learn how to: Structure a sales message to capture attention immediately; Develop themes that distinguish your product or service outcomes from competitors; Build a unified sales message, even when multiple authors or presenters are involved; Apply proven principles of persuasion to your sales messages; Anticipate and deal with resistance in persuasive and sales situations; Avoid common sales message mistakes.

By listening to Roger's interview you will learn: How to use virtual presentations and meetings to accelerate sales cycles; How to engage audiences so they don't multi-task during your presentations; Three ways to develop your "virtual body language" and make "eye contact" with remote audiences; The most problematic virtual presentation scenario and what to do about it.

This article describes how to structure product demonstrations to maximize the number of demonstrations that convert into closed sales.

Do you invest a lot of time and resources in delivering product demonstrations, only to see very few of them ever produce sales? Are you sick and tired of watching opportunities stall in your pipeline after the demonstration has been completed?