By listening to Dr. Julie's interview you will learn: How to evaluate your sales copy based on the Power Selling checklist; The "Five Never's" of sales writing; How to critique a proposal from the reader's point of view.

Depending upon how much you enjoy writing, writing sales proposals can be a joy, purgatory, or something in between. However, if you sell a complex product or one that involves the delivery of professional services, learning how to write effective selling proposals can be critical to your success.