This video explains how poorly prepared proposals can stall sales opportunities and how properly written proposals can grease the skids for closing the sale.

Recently a client asked me a very intriguing question that I thought would be pertinent to anyone that invests significant time, money and energy in responding to large RFPs. So, I decided to convert my client's question and my response into this article.

The biggest factor we find contributing to low close rates is the actual readiness for the proposal stage itself. We're so anxious for the win, we often miss an important question, "Are we ready to propose?"

By listening to Dr. Julie's interview you will learn: How to evaluate your sales copy based on the Power Selling checklist; The "Five Never's" of sales writing; How to critique a proposal from the reader's point of view.

Depending upon how much you enjoy writing, writing sales proposals can be a joy, purgatory, or something in between. However, if you sell a complex product or one that involves the delivery of professional services, learning how to write effective selling proposals can be critical to your success.