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FREE Sales and Sales Management Articles, Audio Recordings and Other Resources
Here are a number of sample articles and other resources that will give you an idea of the kinds of resources you'll find in the members-only portion of this site.
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Negotiation: The Other Closing Technique
by Jeanette Nyden, J.D.
Back in the day, when money was flowing and people were feeling fine, giving a little without getting anything in return was not a problem. Today, it's a problem. Volumes are down, margins are shrinking and you have to add more to the bottom line. This article provides five suggestions for things you can do right now to improve your negotiation skills and the quality of the deals you land. . . .
keep reading
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There's No Such Thing as a Warm Call
by Joanne S. Black
Hot calls yield a fantastic rate of return. However, unless your prospects know you, you're making a cold call. Follow the specific referral process described in this article and never make another cold call! . . .
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10 Sales Management Mistakes to Avoid
by Eric Slife
Too many companies lose money because their sales management team continues to make the same preventable mistakes that result in poor sales performance. This article explains 10 of the most common sales management mistakes and how to avoid them. . . .
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How to Use E-Mail "Cold Calls" Without Falling into the SPAM Trap!
by Ari Galper
In this article we'll take a close look at one example of a "cold introduction" e-mail that uses the traditional sales mindset. Then we'll apply the Unlock The Game™ mindset so you can get an idea of how to create e-mails that won't trigger the negative "salesperson," or even "spamming salesperson," stereotype. . . .
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Getting to Yes
by Wendy Weiss, The Queen of Cold Calling
While it is true that not every prospect is going to buy from you, "no" does not have to be as all-pervasive as some sales professionals feel it is. When it comes to "no" there are two issues to examine. . . .
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100% Commission Equals Zero Percent Control
by Paul Johnson
When you shift risk to salespeople by adopting a straight commission plan, you may in reality be risking your business. Either you pay a salary and then plan on actively managing and developing your salespeople for success. Or, you pay straight commission, save the salary, then pay big dollars to replace unproductive personnel while you forfeit sales opportunities lost by ineffective salespeople. . . .
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Before You Make the First Offer
by Jeanette Nyden, J.D.
There is a lot of power in making an opening offer. In fact, the opening offer anchors the entire price conversation. Do you want to set the anchor, or allow the customer to set the anchor? This must be a conscience choice. . . .
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Stealing Business From the Competition
by Art Sobczak
The best approach to win business from a competitor is to engage the prospect in a two-way conversation. You see, prospects often say "I'm happy with my supplier," because it's an easy way to get rid of a salesperson. Jumping into a pitch at this point not only falls on deaf ears, it's unwise because you don't yet know anything about them. . . .
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Body Language Predicts Success or Failure of Sales Pitch
by Jeanette Nyden, JD
Researches at MIT's Media Lab found that body language, vocal pattern and vocal pitch are so critical to human trust that researchers could predict the success of a sales pitch by reading body language alone. They didn't even have to hear the content of the pitch! . . .
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The Power of Referrals
by Joanne S. Black
Why is it that every salesperson will tell you that referrals are the best way to generate new business, and yet so few people run a 100 percent referral-based business? Do you have an intentional strategy to build your business through referrals? Meaning do you have a plan, goals, and a way to track and measure your results? . . .
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Time Flies/Time Soars
by Dr. Richard Norris
Could you do with managing your time better? Would you like to be more productive and set a great example based on how you are managing your time? Would you like the people around you to respect your time and make better use of theirs? If you answered "yes" to any or all of these questions, this article will show you how to accomplish it. . . .
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Why Training Is Your Best Investment
by Eric Slife
Most companies will tell you their greatest asset is their employees. However, their actions don't support their words. One of the last things companies spend money on is training, and it's one of the first things they cut. This is because they view training as an expense and don't consider the return on investment. . . .
keep reading
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| Here's what our members are saying:
"I have to say, you are truly terrific in this expertise of Sales. You really know your stuff and you have a very compelling, persuasive presentation of your information. Plus, you have a great voice. Terrific for podcasts, webinars, etc. Thank you for doing what you do and offering it to all of us out here!"
Richard Carlstrom
Carlstrom Productions
San Mateo, CA
"This website has provided valuable information for my sales team. Real world training in today's business world."
Tim Ault
AMA Sign Co.
Groveport, OH
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