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FREE Sales and Sales Management Articles, Audio Recordings and Other Resources

Here are a number of sample articles and other resources that will give you an idea of the kinds of resources you'll find in the members-only portion of this site.

Audio Recording: Guest Expert Interview with Dr. Julie Miller - Effective Writing for Sales Professionals: Learn to Use Sales Writing for a Competitive Edge
Audio Recording: Guest Expert Interview with Dr. Julie Miller - Effective Writing for Sales Professionals: Learn to Use Sales Writing for a Competitive Edge

By listening to Dr. Julie's interview you will learn: How to evaluate your sales copy based on the Power Selling checklist; The "Five Never's" of sales writing; How to critique a proposal from the reader's point of view.

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You Can Fool Your Attitude Into Being Positive and Confident
by Art Sobczak
You Can Fool Your Attitude Into Being Positive and Confident

Using the phone in sales can be one of the most morale-crushing tasks that anyone can perform... IF you allow it to take you to that place. This article uses an amusing story to demonstrate the value of maintaining a positive and confident attitude!

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Audio Recording: Guest Expert Interview with Roger Courville - How to Use Virtual Presentations to Sell More
Audio Recording: Guest Expert Interview with Roger Courville - How to Use Virtual Presentations to Sell More

By listening to Roger's interview you will learn: How to use virtual presentations and meetings to accelerate sales cycles; How to engage audiences so they don't multi-task during your presentations; Three ways to develop your "virtual body language" and make "eye contact" with remote audiences; The most problematic virtual presentation scenario and what to do about it.

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How a Properly Designed Sales Guide Can Help You Implement a Predictable, Repeatable Sales Process
by Alan Rigg
How a Properly Designed Sales Guide Can Help You Implement a Predictable, Repeatable Sales Process

10% to 20% of salespeople are talented and sharp enough to figure out how to succeed in your company's sales job without any assistance. Another 25% to 35% of salespeople COULD be successful, but they probably can't figure out how to succeed on their own. This article describes the information and training you need to provide (and reinforce with a properly designed Sales Guide) to help these salespeople succeed!

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Negotiation: The Other Closing Technique
by Jeanette Nyden, J.D.
Negotiation: The Other Closing Technique

Back in the day, when money was flowing and people were feeling fine, giving a little without getting anything in return was not a problem. Today, it's a problem. Volumes are down, margins are shrinking and you have to add more to the bottom line. This article provides five suggestions for things you can do right now to improve your negotiation skills and the quality of the deals you land.

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Audio Recording: Guest Expert Interview with Jeanette Nyden - Negotiation Survival Skills for Sales Professionals
Audio Recording: Guest Expert Interview with Jeanette Nyden - Negotiation Survival Skills for Sales Professionals

By listening to Jeanette's interview you will learn how to: Effectively negotiate price; Manage hardball tactics; Uncover hidden motivations; Use tradeoffs for maximum impact.

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There's No Such Thing as a Warm Call
by Joanne S. Black
There's No Such Thing as a Warm Call

Hot calls yield a fantastic rate of return. However, unless your prospects know you, you're making a cold call. Follow the specific referral process described in this article and never make another cold call!

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10 Sales Management Mistakes to Avoid
by Eric Slife
10 Sales Management Mistakes to Avoid

Too many companies lose money because their sales management team continues to make the same preventable mistakes that result in poor sales performance. This article explains 10 of the most common sales management mistakes and how to avoid them.

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How to Use E-Mail "Cold Calls" Without Falling into the SPAM Trap!
by Ari Galper
How to Use E-Mail "Cold Calls" Without Falling into the SPAM Trap!

In this article we'll take a close look at one example of a "cold introduction" e-mail that uses the traditional sales mindset. Then we'll apply the Unlock The Game™ mindset so you can get an idea of how to create e-mails that won't trigger the negative "salesperson," or even "spamming salesperson," stereotype.

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Audio Recording: Guest Expert Interview with Joanne Black - Build Your Referral Business: Smart Tactics to Generate Hot Prospects
Audio Recording: Guest Expert Interview with Joanne Black - Build Your Referral Business: Smart Tactics to Generate Hot Prospects

By listening to Joanne's interview you will learn how to: Get HOT sales leads at the level that counts; Convert more than 50% of your prospects to clients; Use referrals to impact your bottom line; Double your sales footprint without adding to your sales budget; Learn the 5 steps to building your referral business; Identify the common sales traps to avoid.

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Getting to Yes
by Wendy Weiss, The Queen of Cold Calling
Getting to Yes

While it is true that not every prospect is going to buy from you, "no" does not have to be as all-pervasive as some sales professionals feel it is. When it comes to "no" there are two issues to examine.

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100% Commission Equals Zero Percent Control
by Paul Johnson
100% Commission Equals Zero Percent Control

When you shift risk to salespeople by adopting a straight commission plan, you may in reality be risking your business. Either you pay a salary and then plan on actively managing and developing your salespeople for success. Or, you pay straight commission, save the salary, then pay big dollars to replace unproductive personnel while you forfeit sales opportunities lost by ineffective salespeople.

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Before You Make the First Offer
by Jeanette Nyden, J.D.
Before You Make the First Offer

There is a lot of power in making an opening offer. In fact, the opening offer anchors the entire price conversation. Do you want to set the anchor, or allow the customer to set the anchor? This must be a conscience choice.

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Stealing Business From the Competition
by Art Sobczak
Stealing Business From the Competition

The best approach to win business from a competitor is to engage the prospect in a two-way conversation. You see, prospects often say "I'm happy with my supplier," because it's an easy way to get rid of a salesperson. Jumping into a pitch at this point not only falls on deaf ears, it's unwise because you don't yet know anything about them.

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Audio Recording: Guest Expert Interview with Jim Bouchard - Samurai Sales: Confidence, Resilience, Courage and Honor for the Sales Professional
Audio Recording: Guest Expert Interview with Jim Bouchard - Samurai Sales: Confidence, Resilience, Courage and Honor for the Sales Professional

By listening to Jim's interview you will learn: How to transform rejection and failure into success through discipline, courage and perseverance; The real meaning of "Samurai" and how to apply uncompromising service to the sales process; When NO really does mean NO!; How to "become one with the enemy" to convert confrontation into an opportunity for a productive client relationship; The Black Belt Mindset and the exponential benefits of constant training and self-improvement.

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Body Language Predicts Success or Failure of Sales Pitch
by Jeanette Nyden, JD
Body Language Predicts Success or Failure of Sales Pitch

Researches at MIT's Media Lab found that body language, vocal pattern and vocal pitch are so critical to human trust that researchers could predict the success of a sales pitch by reading body language alone. They didn't even have to hear the content of the pitch!

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The Power of Referrals
by Joanne S. Black
The Power of Referrals

Why is it that every salesperson will tell you that referrals are the best way to generate new business, and yet so few people run a 100 percent referral-based business? Do you have an intentional strategy to build your business through referrals? Meaning do you have a plan, goals, and a way to track and measure your results?

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Time Flies/Time Soars
by Dr. Richard Norris
Time Flies/Time Soars

Could you do with managing your time better? Would you like to be more productive and set a great example based on how you are managing your time? Would you like the people around you to respect your time and make better use of theirs? If you answered "yes" to any or all of these questions, this article will show you how to accomplish it.

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Why Training Is Your Best Investment
by Eric Slife
Why Training Is Your Best Investment

Most companies will tell you their greatest asset is their employees. However, their actions don't support their words. One of the last things companies spend money on is training, and it's one of the first things they cut. This is because they view training as an expense and don't consider the return on investment.

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When You Smart Call, You Never Need to Place Cold Calls Or be Rejected Again
by Art Sobczak
When You Smart Call, You Never Need to Place Cold Calls Or be Rejected Again

This article clearly demonstrates the difference between a "warm" call and a typical "cold" call, where the sales rep knows nothing about his prospect and is simply smilin' and dialin', repeating the same tired lines and closes to everyone who will listen.

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