The 80/20 Sales Leader website was created by sales performance expert Alan Rigg to provide salespeople and sales managers with AFFORDABLE access to PERSONALIZED assistance and training reinforcement.

During his 29-year professional career, Alan has been involved in nearly every facet of both small and large company operations, in roles ranging from individual contributor to executive management. During the past seven years he has helped business owners, executives and managers at hundreds of companies build and manage top-performing sales teams.

A 24-year student of selling and sales management, Alan is the author of:

• How to Beat the 80/20 Rule in Sales Team Performance
• How to Beat the 80/20 Rule in Selling
• The 80/20 Selling System™ Home Study Course

He is a past president of the Arizona chapter of the National Speakers Association and specializes in delivering his unique insights into sales and sales management via highly interactive seminars, workshops, webinars and teleconferences.

From: Alan Rigg
Scottsdale, AZ, USA

Dear Friend:

If you're like most of the people who come to this website, you're probably dealing with one or more of the following situations:

1. Your business is already successful, but you're frustrated by "80/20" performance on your sales team, where a small fraction of your salespeople produce most of your company's sales. You may have invested a lot of time, money and energy attempting to improve performance of "the other 80%," but your efforts have not paid off, at least not as much as you would like.

2. You're a salesperson who has enjoyed success in the past, but you are finding it more difficult to sell in the current economic environment. You're looking for tools and resources to help you "sharpen your sword" and take your performance to the next level.

3. You're just starting up a sales team and you don't have much experience with hiring or managing salespeople. You're looking for proven processes (why reinvent the wheel?) that will help you minimize expensive hiring mistakes and maximize your salespeople's production.

4. You're relatively new to sales and you're not sure what to do. You'd like some help wading through the enormous amount of sales training information that is available in the marketplace, along with some targeted coaching and assistance to help you become productive (and start making money) as quickly as possible.

Do any of the above sound familiar? If they do, it's no mistake you've landed here today!

For some time now I have been hearing from clients and prospective clients who have been asking me to:

• Provide them with very targeted and specific sales and sales management advice
  
  
• Answer their specific questions
  
  
• Work with them to reinforce concepts and skills they have been exposed to during teleconferences, webinars and training sessions so they can learn the new concepts and skills well enough to feel comfortable using them in front of real, live prospects and customers
  
  
• Provide opportunities for them to interact directly with me on a regular basis

The challenge was figuring out how to provide the support you need, the accountability, the resources, the inspiration and the personal mentoring required to take your sales to the next level, without the full commitment of my private consulting and training programs. What kind of program could I provide that would give you access to me on a regular basis while keeping it really affordable and on your terms time-wise?

I've also been hearing that an obstacle for many people who are looking to build top-performing sales teams or increase their own sales performance is NOT actually a lack of information and theory, but a lack of implementation, a lack of step-by-step processes, a lack of resources and a lack of the time, focus, and dedication needed to make things happen.

As you know, my approach is very much step-by-step, paint-by-numbers. Heck, the subtitles of both of my books begin with, "A Step-by-Step Guide to..." But, is it reasonable to expect you to implement new concepts, processes and systems on your own, even if they are designed to be step-by-step? That got me thinking:

• How can I be there for people on an ongoing basis, personally mentoring them in implementing my proven techniques and systems so they can see significant results?
  
  
• How can I make myself available to many more people at a low cost but with high impact?

Introducing... 80/20 Sales Leader

A natural question you may have is, "Why did you create one website for both salespeople and sales managers?"

I thought about creating separate websites for salespeople and sales managers, but I kept bumping into the following two issues:

1. Sales managers want information and assistance to help them build and manage top-performing sales teams. This includes input and advice on recruiting, sales compensation, how to structure the sales team, how to coach/mentor salespeople and how to inspect salesperson activities. But, many sales managers are also on a constant lookout for tips and strategies to share with their salespeople. The last thing busy sales managers need is to have to bounce back and forth between different websites to get all of the information they need!

2. Salespeople want information and assistance to help them learn how to achieve top sales performance. This includes step-by-step strategies and effective processes for dealing with each step of the sales cycle. But, many salespeople are also interested in learning about sales management. After all, sales management is a natural career path for top-performing salespeople. Why not take advantage of the opportunity to proactively address a critical problem in sales management, which is that too few salespeople who are promoted to sales management are ever trained in how to manage salespeople effectively?

In the end I decided to combine information for salespeople and sales managers into a single website (though I have organized the information into separate sections of the site). I look forward to hearing your feedback on how it works for you and what I can do to improve it!

Click here for more information about what is included in an 80/20 Sales Leader membership.

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