With the economy in strife, there are fewer sales opportunities in play. How do you make sure you are the one who wins the account?

You need a competitive edge that will push you over the top... and there is one at your fingertips. Salespeople who master written sales communication get the accounts and the commissions!

Dr. Julie Miller, author of "Business Writing That Counts!" helps sales professionals master the art of sales writing. Salespeople are known for having the gift of gab, but few can deliver the same "oomph" in written form. Whether it's a prospecting email, a scope of work, or an executive summary in a proposal, Dr. Miller will discuss the nuances that will give you the edge over your competition.

By listening to this teleconference recording you will learn:

• How to evaluate your sales copy based on the Power Selling checklist
• The "Five Never's" of sales writing
• How to critique a proposal from the reader's point of view

Click here to listen to an audio recording of Dr. Julie's interview.

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