Are you selling to companies that are doing more than $250 million in revenue? Are you having trouble closing sales and seeing actual dollars come through the door?

Jeanette Nyden, J.D., author of "Negotiation Rules! A Practical Approach to Big Deal Negotiation," will debunk the myths of negotiating with professional purchasers/buyers. She will also provide insight into how to stop focusing on price and address other issues that impact the deal.

During Joanne's interview you will learn how to:

• Effectively negotiate price
• Manage hardball tactics
• Uncover hidden motivations
• Use tradeoffs for maximum impact

Click here to listen to an audio recording of Jeanette's interview.

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