An "800-Pound Gorilla" is a business term used to describe the dominant player in a marketplace that gets an "unfair share" of the available business.

They're the ones who are constantly watched and emulated. Many of the 800-Pound Gorilla companies are names everyone recognizes - like Nike, Procter & Gamble, McDonalds, Wal-Mart, and eBay - but there are thousands of individual sales professionals who are also dominant players in the markets they serve.

During Bill's interview you will learn:

• What constitutes an 800-Pound Gorilla, and why they're important in the business world
• How businesses and individuals qualify as 800-Pound Gorillas
• The 12 Attributes of 800-Pound Gorillas, with specific illustrations of each
• How to put each of these Attributes into practice to become a more dominant sales presence in whatever size market you serve

Click here to listen to an audio recording of Bill's interview.

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