Audio Recording: Guest Expert Interview with Michael Soon Lee - Multi-Cultural Selling: learn how to increase sales to multi-cultural customers
Minorities in America are currently one-third of the population and by 2042 they will be the majority. Are you getting your share of this exploding new business? Your sales will skyrocket if you know how to treat Hispanics, African Americans, Asians, Middle Easterners and others with sensitivity to their culture. Michael Soon Lee, MBA, is an expert on selling to people from diverse cultures. He is an award-winning salesperson and sales manager as well as a multicultural consultant who is the author of "Cross-Cultural Selling for Dummies" and "Black Belt Negotiating." His clients include: Coca-Cola, Oracle Corporation, the National Association of Homebuilders, the National Association of Realtors®, Chevron, and hundreds of others. In this fast-paced teleseminar you'll learn:
- How to properly meet and greet people from diverse cultures
- Why people often don't want to work with someone from their own culture
- How to spot subtle multicultural buying signs
- Why people from other cultures have to negotiate absolutely everything
- How to get endless referrals from diverse customer
Click here to listen to an audio recording of Michael's interview.
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