Susan Ratliff knows the trade show business from both sides of the exhibit aisle.

She is a savvy business owner who started her successful display company, Exhibit Experts, from scratch fifteen years ago and continues growing by conceptualizing marketing messages, configuring booth designs and producing outstanding exhibit systems for thousands of companies like Federal Express, Southwest Airlines, Dial Corporation, the Arizona Diamondbacks and the Phoenix Coyotes.

Susan is an award-winning entrepreneur with thirty-five years experience in sales and marketing. Known in industry circles as "The Exhibit Expert," she has earned her title by helping companies brand their image, attract attendees, get leads and drive sales at trade shows, consumer shows and events. Susan knows what attendees want, how exhibitors think, and what they both need to be successful.

During Susan's interview you will learn:

• How to create a dynamic display that will get you noticed on the trade show floor
• Effective promotions that drive traffic to a booth
• The most successful process for gathering qualified leads at a trade show
• The most effective sales strategy for booth selling
• How to follow up leads so they turn into sales
• The biggest booth blunders exhibitors make