Steve McCann is the owner of Steve McCann Productions, a sales motivation and training company providing speaking services and educational products.

He teaches sales organizations and individuals how to develop and perfect the one skill critical for top performance in the sales profession: prospecting.

Steve has become a nationally recognized authority in the skill of sales prospecting. His work in this area is featured in hundreds of sales and personal development publications worldwide alongside other top experts including: Jeffrey Gitomer, Nido Qubein, Jim Rohn, Laurie Brown, Tom Hopkins and many others. Steve is the author of "Client-Conscious Prospecting: How to Overcome Call Reluctance and Reach Your Full Sales Potential."

During this interview Steve addresses the following topics:

• The difference between selling yourself and serving others
  
  
• Why those who serve others sell so much more
  
  
• How to truly put the spotlight on the prospect's needs (and not just pay them lip service)
  
  
• How to shift your focus to alleviate your fear of prospecting

Click here to listen to the audio recording of Steve's interview.

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